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Benefits of BNI
COMPARE THE VALUE
| Most business people advertise, and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNl is like having up to 40 salespeople marketing your product or service everyday! |
GOOD REFERRALS
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Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows several people. This extended network is a rich data base of potential business available to members of BNI. |
WORD OF MOUTH
| Word of Mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women. By comparison, getting referrals through a one day 4"x4" display ad costs an average of $1,568.00, based on another a survey published in The World's Best Known Marketing Secret. Based on a survey conducted by Dr. Ivan R. Misner, each member of BNI passes an average of over $15,660 worth of potential business to other members in one years' time. |
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